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Monday, January 30, 2023

Is This Google's Helpful Content Algorithm? - Search Engine Journal

Last updated Sunday, January 1, 2023 01:05 ET , Source: NewsService

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Google published a groundbreaking research paper about identifying page quality with AI. The details of the algorithm seem remarkably similar to what the helpful content algorithm is known to do.

Google Doesn’t Identify Algorithm Technologies

Nobody outside of Google can say with certainty that this research paper is the basis of the helpful content signal.

Google generally does not identify the underlying technology of its various algorithms such as the Penguin, Panda or SpamBrain algorithms.

So one can’t say with certainty that this algorithm is the helpful content algorithm, one can only speculate and offer an opinion about it.

But it’s worth a look because the similarities are eye opening.

The Helpful Content Signal

1. It Improves a Classifier

Google has provided a number of clues about the helpful content signal but there is still a lot of speculation about what it really is.

The first clues were in a December 6, 2022 tweet announcing the first helpful content update.

“It improves our classifier & works across content globally in all languages.”

A classifier, in machine learning, is something that categorizes data (is it this or is it that?).

2. It’s Not a Manual or Spam Action

The Helpful Content algorithm, according to Google’s explainer (What creators should know about Google’s August 2022 helpful...



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