Google Analytics remains the source of truth for many organizations that rely on their data to guide and inform their digital marketing activities. Unless your company uses a different tool (like Adobe) or doesn’t have a website focused on marketing and sales purposes, recent changes to Google Analytics are a big deal that require timely action.
Google has announced it will be sunsetting Universal Analytics (GA3) in July of 2023 for the standard version and October of 2023 for those with a (paid) 360 subscription. It is now apparent businesses will need to make their migration to GA4 by that date. However, businesses that are not migrating to GA4 in the present are falling far behind. Here are three reasons your business should make this transition as soon as possible.
1. The platform is new, different and you will need time to understand how it works
Right now, you have less than a year to gain a functional understanding of GA4 while having the advantage of running your current analytics set up at the same time. You should take this one-year period to learn the ins and outs of the new GA4 platform while you can still analyze data with your current setup.
Not only is the platform new, but it’s still evolving with new features being added all the time. There’s a big learning curve associated with ensuring you are able to define and customize the types of reporting you’ll want to be able to review. Any customized reporting that was created in the past, will not carry over to...
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