Domain authority and topical authority are two key ranking factors that determine a website's search engine scores.
But do you know what each of them means?
How do they compare?
Is one more important than the other?
We've written this blog post to provide you with an understanding as to what each of these amounts to, so you could become the go-to website (or resource) for your customers.
What Is Domain Authority?
Domain Authority is a ranking factor that tells Google how authoritative a particular domain is.
It is a score that combines the strength of backlinks to other parameters related to your website like the age of the domain, trustworthiness, social signals, etc.
While the term “Domain Authority” is usually associated with the Moz metric by the same name, it should not be confused with ‘domain authority’ as a ranking factor.
The parameters used by Moz to give a DA score to each domain do not always correlate with the authority that Google places on each of the domains they crawl.
How To Improve Domain Authority
While we do not exactly know all the parameters that go into determining the authority of a particular domain, here are some factors that have a strong influence on how much authority Google places on a particular website.
- Domain age — Older domains have more authority than newer ones because they have established themselves (relatively) as a trusted brand.
- Backlink profile – A domain that is linked from powerful websites of high authority is, in turn,...
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