Ms. Viktoria Altman, owner and founder of legal marketing agency BSP Legal Marketing (https://bsplegalmarketing.com/lawyers—dont-use-chatgpt-content-on-your-website/), releases a new article on her website discussing the risk of using ChatGPT for lawyer-related content. Ms. Altman mentions that having a well-designed website is very important for an attorney to attract new clients. SEO can be a powerful tool to optimize a lawyer’s website and build a solid online presence.
In the article found on the website of the legal marketing agency, Ms. Altman further explains that ChatGPT is a tool that uses artificial intelligence (AI) to generate human-like text. ChatGPT is a natural language processing (NLP) tool that works by identifying patterns and relationships between words and phrases and then generating a new text related to the inputs.
“While ChatGPT can be useful for tasks such as generating content for chatbots or writing summaries for social media, it has limitations. It is critical that you do not use raw ChatGPT content on your website. When I say ‘raw content’ I’m describing content straight out of the tool – without major edits and rewrites,” the legal marketing firm owner says in the article.
One of the reasons why Ms. Altman does not recommend using ChatGPT in creating content for lawyer websites is the risk of getting penalized by Google. The guidelines for website content Google has is very strict, and the use of AI-generated content is considered a violation...
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