Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories.
Creating links is an essential part of on-page search engine optimization (SEO). Visitors will use them for navigational purposes. They will click internal links and outbound links on your website to find new content. Search engines will follow these links as well. As they spider or crawl your website, they will move between pages via links. For a healthy on-page SEO strategy, though, you should avoid using too many links on any given page.
Why All Pages Need Links
All of your website's pages should have links. Without links, visitors and search engines will remain stuck on those pages. Visitors won't be able to navigate to other pages, and search engines like Google won't be able to crawl other pages.
Pages without links are colloquially referred to as dead-end pages. They don't offer any exit points. Visitors and search engine crawlers can enter dead-end pages, but they won't be able to leave them by following links.
Links are a form of content. And like other forms of website content, they are valuable to visitors. They can direct visitors to important or relevant pages. Visitors can then stay longer on a website. Visitors may click a link on an initial entry page, and after landing on a new page, they may click a link to yet another page.
Whether it's your homepage, a category page, a lower-level subpage or a blog post, you should...
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