New trends impact the world of marketing every year. While some fall by the wayside, others pick up steam and evolve in different ways across different industries to become standard practices. As a new year begins, marketers are predicting which trends will matter the most and placing their bets (and budgets) on those they believe will show the most return on investment.
Below, 16 members of Forbes Agency Council share the current trends they think will turn into big opportunities for marketers in 2023. Read on to find out where they see things heading and figure out the best ways to leverage these trends and incorporate them into your own strategy.
1. A Growing, Diverse Gaming Audience
The gaming audience will continue to grow and diversify. There are more than 3 billion gamers around the world across mobile devices, consoles and PCs. This audience runs the gamut in terms of demographics and behaviors. Agencies can lean into this trend by treating in-game inventory like any other supply source and getting creative about ways to engage where audiences are spending so much of their time. - Kimberly Jones, Butler/Till
2. The Emergence Of New Search Engines
Search marketing is going to change in a big way, and Google will no longer be as dominant. There are already reports that show Gen-Zers use TikTok more than Google for their searches, and advertisers will have to pivot. This will increase the focus on creating value-added content and actually developing marketing that...
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