A 5-step framework to scale your content operations and SEO - Search Engine Land

Don’t lie.

Show of hands.

How many times have you uttered the following in the last year alone?

• “I can’t find any good writers.”
• “No one can create content as well as me.”
• “Content marketing / SEO doesn’t work in our niche.”
• “That agency just doesn’t understand our unique POV.”
• “I can’t publish more than X articles/mo without quality dropping.”

Probably all of them at one point. Amiright?

No fingers pointed. I’ve used them all, too.

But here’s the thing you need to recognize about these oft-repeated clichés:

They’re excuses. All of them.

Excuses and lies we tell ourselves to simultaneously:

• Puff up our ego.
• Avoid doing the hard work of learning how to systemize and build processes and delegate effectively.

Here’s why you’re your own worst enemy when it comes to scaling content creation and SEO, and how to solve it so you get back on track ASAP.

You are your own worst SEO enemy – here’s why (and how to fix it)

The truth hurts sometimes.

And when it comes to content operations, the faster you recognize that you’re the problem, the quicker you’ll get to crushing your next revenue target.

Companies often fail to scale because they lack content operational systems that underpin the creativity layered on top.

Instead, too many teams still operate under this false assumption that they’ll luck out and the perfect unicorn writer or marketer or [insert rockstar role here] will fall into their laps, solving all of their problems in one fell swoop.

You know, the ones that just get...

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