Founder and CEO of FAV Solution, Adrien Levinger is an eCommerce expert with more than a decade of experience scaling brands online.
Launching a website for your business can be a mountainous undertaking. There are so many factors to consider to build a website that will serve your business, from content to SEO and, of course, making sure it all works together.
After you’ve done all that work, the last thing you want is to have to go back and fix what didn’t get done right the first time. So I have compiled a list of things you should absolutely take care of before your website goes live to save yourself headaches in the future.
1. Choose the right content management system. Will your website be more content oriented or e-commerce oriented? Will you build it yourself or leverage an agency? What traffic and volume are you expecting in the first year? Your answers will determine which CMS is best suited for your website framework. Choosing the right CMS in the beginning will save you endless frustration and even a complete rebuild of your website later.
The difference between a content-oriented and an e-commerce-oriented CMS is as stark as buying a dump truck versus a race car: They’re just made to do different things. A content-oriented CMS makes it easy to add and manage content, while an e-commerce-oriented CMS makes it easy to add new products, make sales and track inventory. Decide the ultimate purpose of your website before you start building, and you’ll set yourself...
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