As the Google December 2022 helpful content update and link spam update continue to roll out, I am now seeing more signs of volatility and chatter within the SEO industry in the past 24 hours. It seems like there is another Google algorithm update, or maybe a continuation from the previous ones, taking place on January 3rd and 4th.
I am not sure if the volatility and fluctuations in the Google search results are related to the helpful content update, the link spam update or something completely different but there is renewed volatility and fluctuations over the past 24 hours.
Google Tracking Tools
Let's start with the tracking tools:
The rest are not yet picking up on the changes but I suspect later on today they will update and show the volatility.
SEO Chatter
And yes, I am seeing some early chatter from within the SEO community. The chatter is now at WebmasterWorld and in the comments section here, here is some quotes from those sources:
Sharp traffic drop since around 13:00 GMT. USA Semrush sensor rising.
Traffic is still very wobbly, but nothing out of the ordinary, especially in e-shop space. January is always notoriously slow, both traffic and customer-wise. Anyone who thinks it receives zombie traffic or whatever needs to realize that unless their website is niche enough to not be in sync with the general population's behavior, it is seeing a general seasonality affecting the vast majority of websites. What I can comment, however, is that during the holidays, there...
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