Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.
It’s no secret; keywords are one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101.
Your goal is to ensure people have the best chance of finding your website, which means you want the copy of your pages to be filled with the words and phrases searchers are using.
But therein lies the rub: How do you know what keywords you should use? Some of them will obvious.
If you own a plumbing supply website, it’s safe to assume your content should include words like [faucet], [ball valve], and [pipe fitting]. But what about the keywords that aren’t so obvious?
And once you’ve identified the keywords you want to target, should you just start cramming them in wherever they fit? You could, but then you run the risk of cannibalizing your own pages or competing with them for the same keywords and phrases.
To avoid this and help make sure you’re providing the best answer to search intent, you need a plan.
Keyword mapping will help you not only identify your keyword phrases but also determine where they should go on your website.
In this piece, we’ll guide you through mapping out your keywords and implementing a strategy to ensure your pages are deemed relevant to search engines.
What Is Keyword Mapping?
Keyword mapping is the process of assigning...
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