Friday, January 27, 2023

Microsoft Bing With ChatGPT Reportedly Launching In March - Search Engine Journal

Last updated Wednesday, January 4, 2023 22:05 ET , Source: NewsService

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Microsoft is reportedly planning to update its Bing search engine to include artificial intelligence from OpenAI’s ChatGPT chatbot, allowing it to answer search queries with complete sentences rather than providing a list of links.

The new feature is expected to launch by the end of March and is intended to give Microsoft a competitive edge over Google, its main search rival.

Microsoft will also look for a return on a $1 billion investment it made in OpenAI in 2019.

It is currently unknown how Bing will integrate OpenAI’s software.

Here’s everything we know about the partnership between Microsoft and OpenAI and how the software can potentially enhance the Bing search experience.

Microsoft & OpenAI Partnership

The partnership between Microsoft and OpenAI has drawn a lot of attention in the tech community, mainly after news broke in October 2022 that Microsoft was in talks to make a second, tens of billions-of-dollars investment in the AI business.

Microsoft’s initial investment in OpenAI in 2019 included an agreement to integrate some elements of GPT in Bing.

Since then, Microsoft and OpenAI have been collaborating on ways to integrate GPT into Bing to improve the user experience, though it isn’t clear whether the current version of GPT will power the service.

OpenAI released GPT-3 in 2021 and used an updated...

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