Just like with the rest of the internet, rank matters on Amazon. A product’s ranking in its category can substantially impact its sales and is then rewarded by Amazon with increased ranking, furthering that sales velocity. It’s the flywheel effect, and the faster it’s spinning, the more purchases are happening. But how do you get a product to reach that level? In this post, we’re going to look at five ways to increase your organic ranking on Amazon.
1. Build a Solid Product Page
When listing a product for sale on Amazon, the first thing you need to do is gather your basic product information and curate it in a way that fits the Amazon platform. This goes beyond making sure that your UPC is correct, your SKU is added properly, and you have a product name. A product page needs to tell a story. Shoppers need to feel engaged with your product and have that connection in order to complete the purchase. If they don’t make that connection, be it emotional or practical, it’s so easy for them to move on to another product, especially on one of the largest ecommerce sites in the world. So you need to build a page that engages shoppers, with a title, bullet points, images, and A+ content that all emphasizes the need or problem your product is solving for them. If you need more steps on building out your product pages, check out our 3-part series on just that!
2. Listing SEO
Once you have written your product page for human eyes, you now need to consider the bot eyes. Amazon’s...
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