Friday, January 27, 2023

Gen Zs prefer to use TikTok as a search engine, but here’s why Google will still remain king - Vulcan Post

Last updated Thursday, January 5, 2023 06:05 ET , Source: NewsService

For 18-year-old Shan Sivakumar, TikTok is her go-to platform for cafe-hopping recommendations. From cafes tucked in the quiet corners of the streets to Instagrammable brunch spots in the bustling areas of Singapore, TikTok lures her in with authentic and honest food reviews.

On the other hand, 21-year-old Sharon Wong hones her cooking skills by looking out for tutorials on creating meals from different cuisines. Even the most challenging recipes and techniques can be mastered by Sharon by watching short videos, which break down every step of the process in an easily digestible way.

Taking the world by a storm, TikTok is now giving Google a run for its money as it steadily rises to the top as a powerful search engine.

The platform has now grown beyond an app where people show off their quirky dance moves to a treasure trove for users to discover new products, places and user reviews, ending Google’s 15-year streak as the most popular web domain globally.

“My friends use it, my family use it, even some of my lecturers use it,” said Shan. With over three billion downloads worldwide, can TikTok eventually take over Google as a search engine?

TikTok has captured the attention of SEA’s rapidly growing audience

According to insights from a survey done by Milieu Insights, about 27 per cent of Southeast Asians use TikTok to look for information, and this is especially common in Indonesia and Vietnam, with 37 per cent of the population utilising TikTok as a search engine.


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