Maintain the integrity and reliability of your website by using multiple date signals to display the correct date in search results.
- Google recommends using multiple date signals to ensure the correct date is displayed in search results.
- Inaccurate or outdated dates can harm a website's credibility and deter users from visiting.
- Both Google and publishers have a role to play in ensuring the correct date is displayed in SERPs.
Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.
Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results.
After a mistake with dates in Google News that Glenn Gabe highlighted on Twitter, Google’s Search Liaison Danny Sullivan reminds the community of the recommended practice of including multiple date signals on webpages to avoid similar errors.
Here's our guidance on dates:https://t.co/SwbFzZePsNhttps://t.co/crExeaQrVz
Understand that ideally, the meta data alone would seem to some to be enough, and we'll keep working to improve. But there are good reasons why we like multiple date signals present.
— Google SearchLiaison (@searchliaison) January 5, 2023
Inaccurate or outdated dates can lead to confusion and deter users from visiting the site.
That means Google must get it right. However, publishers must do their part by providing Google with the...
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