Stocks are volatile, inflation is rising, and talk of a global recession is getting louder. In this economy, you can’t afford to waste money. You want to create a significant impact immediately and find the quickest path to revenue. And pay-per-click (PPC) strategies are typically employed by businesses looking to do a paid adverting campaign.
But it’s not so simple. Google explicitly states that it ranks original, high-quality content higher in search results. And as a digital marketer, I’ve found that Google expects the same clickable quality in its ads as it does with organic search. The search engine isn’t looking for an organization that only gets a few clicks to their landing page for direct conversions, especially because it already has its own shopping panels for that.
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Most people assume that all businesses pay the same price for ads. However, accounts that create hundreds of quality campaigns and provide an authentic user experience are valued higher than those that don’t. Google even incentivizes these advertising strategies by offering discounts of up to 90% on quality campaigns, so you’ll spend $0.10 for every $1.00 the average person spends on the same keyword clicks. In other words, with a fully optimized campaign, you can get up to 10 times more results for the same spend.
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When you create a good campaign with good content that a customer is looking for, it adds...
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