Monday, January 30, 2023

New graduate program in marketing analytics to begin in fall 2023 - Illinois State University News

Last updated Thursday, January 5, 2023 12:05 ET , Source: NewsService

The Graduate School and College of Business are excited to announce the Master of Science in marketing analytics. As the second program of its kind in Illinois and one of only 16 in the nation, this innovative, highly anticipated degree will allow students to develop both broad and deep technical skills in marketing analytics.

Students who earn a marketing analytics master’s degree will exit the program prepared to succeed in a wide range of industries, including customer intelligence, digital marketing, and marketing/business analytics, as well as business fields like human resources, communications and public relations, health care, financial services, and even sports.

No matter what career path a marketing analytics student plans to take, they can pursue the degree with confidence that the skills they’ll develop while enrolled will have universal appeal to any fields seeking employees with expertise in data visualization, analysis, and predictive analytics.

Dr. Horace Melton, Department of Marketing chair, is thrilled about the wealth of enriching learning opportunities the marketing analytics degree will create for students in the Department of Marketing.

“The marketing analytics master’s program is a major expansion of the graduate curriculum the Department of Marketing has offered since 2019. We began with a graduate certificate program, and now offer a master’s degree that covers marketing analytics topics in greater breadth and depth and gives students valuable...

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