Tuesday, April 16, 2024

SEO: How to Index a Page in Google - Practical Ecommerce

Last updated Thursday, January 5, 2023 10:05 ET , Source: NewsService

Google generates organic search listings from its database of hundreds of billions of web pages. Indexing a page in that database is Google’s first step in determining rankings.

“Indexation” in Google-speak means it has added the URL to the database along with key information, on-page (headings, body text, meta tags) and off (internal and external links, text surrounding those links, author info). Google uses that info in search results and regularly updates the index.

A company could block a page from Google’s index via a robots.txt command, although it’s not foolproof, and Google could still index it using off-page info.

Given the enormity of its index, Google may require a few days to discover and index a new page. And new pages are indexed quicker than updates.

How to get a page indexed?

Google will typically discover and quickly index pages of websites with less than a few thousand URLs, provided there are internal links to each of those pages. External links will speed up discovery, as will the submission of an XML sitemap in Search Console.

Once indexed, Google will regularly revisit your site for changes.

Google allows requests to recrawl a site. But frequent requests are often indicators of technical problems. So instead of a recrawl, audit your site to ensure internal links are valid and easily crawled. A third-party crawling tool such as Screaming Frog can help.

XML sitemaps are especially helpful for large, database-driven sites with thousands of product pages...

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