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Content continues to rule most marketing strategies, and there is evidence to support my assertion.
Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re running a small local business or a large multinational corporation.
After all, content is indisputably the very lifeblood upon which the web and social media are based.
Modern SEO, for all intents and purposes, has effectively become optimized content marketing as Google demands and rewards businesses that create content demonstrating Expertise, Authority, and Trustworthiness to the benefit of their customers.
Content marketing involves creating and sharing valuable, relevant, entertaining, and consistent content in various text-based, video, and audio formats.
The primary focus should be on attracting and retaining a clearly defined audience, with the ultimate goal of driving profitable customer action.
But with so much content being produced and shared every day, it’s important to stay updated on the latest trends and best practices in content marketing to keep pace.
To help you do just that, here are 25 content marketing statistics I think you should know:
Content Marketing Usage
How many businesses are leveraging content marketing, and how are they planning to find success?
- According to the Content Marketing...
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