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Friday, February 3, 2023

AI For SEO: Can You Work Faster & Smarter? - Search Engine Journal

Last updated Friday, January 6, 2023 05:05 ET , Source: NewsService

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AI for SEO is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses.

The increasing use of this new technology is permanently changing the practice of SEO today.

But is it right for your business? These are the surprising facts.

What Is AI For SEO

AI, or artificial intelligence, is already a part of our daily lives. Anyone who uses Alexa or Google Maps is using AI software to make their lives better in some way.

Popular writing assistant Grammarly is an AI software that illustrates the power of AI to improve performance.

It takes a so-so piece of content and makes it better by fixing grammar and spelling mistakes and catching repetitive use of words.

AI for SEO works similarly to improve performance and, to a certain degree, democratize SEO by making scale and sophisticated data analyses within reach for everybody.

How Can AI Be Used In SEO

Mainstream AI SEO platforms automate data analysis, providing high-level views that identify patterns and trends that are not otherwise visible.

Mark Traphagen of seoClarity describes why AI SEO automation is essential:

“A decade ago, the best SEOs were great excel jockeys, downloading and correlating data from different sources and parts of the SEO lifecycle, all by hand.

If SEOs were doing that today, they’d be...



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