Conversion rate optimization is a crucial aspect of any online business. It involves testing and experimenting with different elements on your website to increase the percentage of visitors that convert into leads, sales, or customers. However, it is important to make sure that the optimization efforts you take do not damage your SEO performance.
Whether you opt for CRO packages or perform CRO on your own, here are some tips to ensure that your optimization efforts don’t hurt your SEO. Before we dive into tips, let’s first understand CRO briefly.
What is CRO and why is it important?
CRO stands for Conversion Rate Optimization, and it involves testing and experimenting with various elements on your website to increase the rate at which visitors take the desired action. This could mean increasing the rate at which visitors sign up for your newsletter, purchase a product or service from you, fill out contact forms, etc.
CRO is important because it helps you increase your website’s revenue and reach its full potential. It also helps in improving the user experience, which is beneficial for your website’s overall SEO performance. Now that you understand what CRO is and why it’s important, let’s look at how you can ensure that your CRO efforts don’t damage your SEO.
Start with deep keyword analysis and content audit:
Before making any changes to your website, it’s important to conduct keyword analysis and content audit. This will help you identify all of the relevant keywords,...
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