Monday, January 30, 2023

Microsoft's Reported ChatGPT Bing Marriage — and Marketing Impact - CMSWire

Last updated Friday, January 6, 2023 10:05 ET , Source: NewsService

ChatGPT, the natural language processing (NLP) model developed by OpenAI, has caused a sensation online since its Nov. 30 debut. The high level of buzz among tech enthusiasts, casual and professional alike, continued through the holidays as people experimented with the artificial intelligence-driven chatbot. The platform can be used to generate humanlike text to queries in real-time. And even our own writers and editors have explored the potential value of its use.

And now, Microsoft may plan to use ChatGPT to challenge Google in the search engine arena.

Gradual Rollout for ChatGPT for Bing Search Engine?

The most prominent speculation around ChatGPT this week is that Microsoft is planning to add ChatGPT to its Bing search engine. A gradual rollout is expected as details about ChatGPT’s performance emerge as Microsoft is still weighing how the chatbot’s accuracy will impact its results. This will make Microsoft the first to respond to the potential impact on search engines. Microsoft already has formally partnered with OpenAI's image-generation AI platform, DALLE 2, announcing in October a planned integration with Microsoft's Azure OpenAI Service.

ChatGPT already has a leg up on Google search, so any partnership with Microsoft seems like a win over the Silicon Valley search engine giant. ChatGPT incorporates internet pages in its training set to summarize its query responses. Its summarized answers provide a more humanlike straightforward response that users have found...

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