If you're in charge of content at your organization, here are some tips for updating your materials without hurting your SEO.
More often than not, organizations create a piece of content, publish it and then don't update it. By not regularly refreshing their content, these organizations are leaving marketing opportunities on the table, chief among them the chance to gain higher SEO rankings for target keywords, but also the opportunity to gain even stronger reputations as subject matter experts and the ability to better serve their consumers.
Now more than ever (due to the "helpful content update" Google announced in August), it's important for organizations to prioritize updating their existing content, such as by adding new sections and removing outdated information. If you're in charge of content at your organization, here are some tips for updating your materials without hurting your SEO.
Content Refresh Tip 1: Think About Advancements in Your Industry
This tip mainly applies to industries operating in a "your money or your life" (colloquially known as YMYL) space, such as law and medicine; however, it also applies to other sectors, as long as the information they contain might impact a person's health (physical, financial or otherwise).
As advancements flood the market, scientific knowledge grows and laws change, it's vital that organizations avoid having outdated information circulating on their websites. This can give the wrong impression to consumers or, worse,...
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