Friday, February 3, 2023

This day in search marketing history: January 6 - Search Engine Land

Last updated Friday, January 6, 2023 01:05 ET , Source: NewsService

Google Webmaster Tools added unnatural links and cloaking spam warnings, plus: Google Shops, how Yahoo angered advertisers and more.

Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings

In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.”

The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines.

At the time, Google had been talking about wanting to increase its outreach to webmasters. See this video (published Dec. 18, 2010), in which Google’s Matt Cutts (featuring Danny Sullivan) mentioned that Google wanted to make communication a priority in 2011.

Read all about it in Google Adding New Spam Warnings In Webmaster Tools.

Also on this day

2022: The Shops section showed three to 10 retailers based on their organic search rankings.

2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on. Keywords will be saved as broad match.”

2021: Lyden acted both as editor-in-chief of Search Engine Land and content lead for our SMX events series. She departed Third Door Media in November 2021.

2020: Microsoft Advertising, which originally said standard text ads would no longer serve after 2019, announced it would allow existing standard text ads to continue to serve until March 31.

2020: In this installment of Barry...

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiRmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktNi0zODk5OTLSAQA?oc=5

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