The Spam Clock
in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 1 of that year. Blekko said 1 million spam pages were being created every hour.
How bad was Google’s spam problem then? Big. But as Danny Sullivan pointed out at the time, it was hard to judge whether Google’s relevancy had actually decreased, because:
- We expect more from Google than we do in the past, searching for things we might not have in previous years
- We don’t remember all the successful searches, focusing on when things go bad.
- We probably don’t do a comparison check on Bing or Blekko to see if they performed better, nor do we use those services on a regular basis to understand if they’re also “failing” to the degree we might feel Google does.
- Our expectations of Google are higher.
Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google.
In about a month, Google would start making moves to correct its perceived, growing relevancy problems with the Panda Update.
I don’t even want to think about how much spam has been created since the start of this year – especially with the explosion that is ChatGPT.
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