A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
Intent research vs. keyword research
In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.”
Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Here’s what Mueller said:
- “There’s probably always gonna be a little bit of room for keyword research because you’re kind of providing those words to users. And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.”
So, is keyword research obsolete yet? In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. But keyword research is still far from obsolete.
Read all about it in Google’s John Mueller on intent research vs keyword research for 2020.
Also on this day
2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption.
2020: Search engines continue to get better at understanding intent and rely less on keywords. But Mueller wouldn’t go as far as to say keyword research practices will or should go away anytime soon.
2020: John Mueller...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiRmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktOC0zOTExMDjSAQA?oc=5
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