There are several things you need to know when comparing SEO vs PPC. Learn more about digital marketing by checking out this guide.
Digital marketing is one of the most essential expenses of modern businesses. In 2022, the average business spent 13.8% of its revenue on marketing.
Fortunately, there are ways to reduce these costs over time while still building the traffic you need. Let’s talk about SEO vs PPC and see what’s right for your enterprise!
What Is PPC?
Pay-per-click (PPC) advertising is a popular form of digital advertising where you only pay for every click you receive on the ad. The prices of each vary widely depending on the structure of the ad (search, display, video, etc.), the ad platform, and the keywords you use.
For example, a generic “pet shop in Portland” keyword on a Google search ad may cost less than $1 per click. Conversely, highly-competitive and well-monetized keywords like “injury attorney near me” or “heavy equipment for sale” may require anywhere from $2 to $20 per click.
Regardless of the costs, there are plenty of PPC benefits worth mentioning. First, you don’t have to pay any more than what you’re getting. Assuming you continue to optimize your conversion rates, then you will only have to pay for the revenue you generate.
Also, you can easily monitor and improve your ad once it’s up with expert, free analytics tools. Once you have the ad content that works, you won’t have to spend much more on ad creation. However, there are also downsides...
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