SEO (Search Engine Optimisation) and content are two essential areas for startups. SEO can help your startup gain more visibility, while content is crucial in educating visitors and, hopefully, converting them into customers. Startups often have limited budgets and resources, so they must make the most of their marketing efforts. SEO allows startups to reach their target audience at a low cost while increasing their visibility in search engines.
In this guide, we’ll take you through everything you need to know about SEO and content so that you can optimise both for success!
What is SEO?
Search engine optimisation (SEO) is the process of improving your website’s visibility in search engines (Google, Yahoo, Bing, etc.). More specifically, it’s using specific strategies to make your site appear higher in organic search results, increasing your site’s visibility and reaching potential customers searching for products or services related to your business.
SEO can also help startups to improve their website’s user experience. By optimising the website for search engines, startups can enhance its speed and make it easier for users to navigate.
Getting started with SEO and keyword research
You may have heard or read about what SEO is before. You may have even tried to do it yourself and felt overwhelmed by the sheer amount of information. But don’t be afraid—SEO is not as hard as it seems!
The first step you should take when getting started with SEO is understanding what it is...
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