- SEO can be a cheap and effective way to drive traffic to your small business's website.
- Business owners and SEO experts said a good URL and strong meta descriptions are key.
- But don't overstuff your content with keywords or mimic other websites' copy.
- This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
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As paid ads get more expensive and social media algorithms feel harder than ever to crack, winning at search engine optimization, or SEO, seems like the cheapest and most effective marketing strategy for many scrappy small businesses.
"When you start ranking well in the search engine results page, you're not paying for the traffic that comes to you," said Neal Taparia, who's relied heavily on SEO to grow his seven-figure gaming company, Unwind Media. "You obviously have to put in the legwork and investment to get those quality search rankings, but once you're there, you're rewarded with really high-intent,...
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