5 times you'll need an expert SEO in 2023 - Search Engine Land

There are many times during the lifecycle of your website that you will need an expert SEO.

If you don’t enlist the help of a true professional for the following five scenarios, you are risking rankings, traffic and revenue in 2023:

• Ranking for highly competitive terms

1. Site redesigns

This new year, many are planning to refresh their websites. The problem is that SEO either never enters the conversation during a site redesign or it’s not handled properly. This is a problem.

A site migration is when a website undergoes major changes, such as URL updates, a redesign, or content management system or hosting provider changes.

Any of these changes can negatively impact the website’s performance in the search results when handled well.

And make no mistake – there is a lot to consider. So much so that we usually break up our SEO checklist into pre-launch, launch and post-launch activities when involved in a site migration.

Even when it’s done correctly, it is common for sites to see a temporary drop in organic traffic (80% of SEOs expect it) but it should recover and even excel past previous benchmarks.

When it doesn’t, though, something has gone terribly wrong. The website may never recover and can experience a long-term drop in traffic.

If you’re going to make significant changes to your website, make sure you have the guidance of a seasoned SEO during the entire process. A website design agency may not have the expertise needed.

2. Deep analysis

Even if you are ticking off...

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