Monday, January 30, 2023

Omnichannel Marketing And Cannabis: What You Need To Know - Herb.co

Last updated Tuesday, January 10, 2023 18:05 ET , Source: NewsService

Photo By Mikael Blomkvist

What is omnichannel marketing, and how is it beneficial for cannabis brands? Learn more about this marketing approach below.

Our world is constantly evolving. It wasn’t long ago that we had to dial our dealer’s number to get our hands on weed. Although, some cannabis users still live this reality.

Still, with the handful of states that legalized recreational weed, the cannabis space is quickly becoming one of the most successful industries worldwide. With it comes ways to optimize your cannabis brand’s operations through marketing approaches that promote a seamless retail experience for business owners and consumers.

Today, we’re discussing omnichannel marketing and how it can benefit cannabis brands. Learn more about this specific marketing approach and why your business should consider it below.

What Is Omnichannel Marketing?

Omnichannel refers to the Latin word Omni, meaning “every” or “all” This implies that omnichannel marketing includes all channels of sales, promotion, and distribution, including:

  • Mobile
  • Desktop
  • Laptop
  • Smart Watches
  • Telephone
  • Physical Storefronts

Omnichannel marketing refers to businesses promoting their products and services through the various channels noted above. Although omnichannel is a multichannel approach to sales, not all multichannel approaches are omnichannel.

While multichannel marketing approaches mean your business has spread its presence across multiple channels, omnichannel means you’ve covered all of...

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