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Monday, January 30, 2023

This day in search marketing history: January 10 - Search Engine Land

Last updated Tuesday, January 10, 2023 01:05 ET , Source: NewsService

Google’s results got more personal with Search Plus Your World

In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out.

Google started mixing together content from the web with content that had been shared with you privately into a single set of listings.

Search Plus Your World didn’t cover content on Facebook, Twitter, or any social networks where content could be shared to a more limited audience. Really, “Search Plus Your World” was best described as “Search Plus Google+”

Twitter was quick to express concerns, stating that Search Plus Your World was “bad for people, publishers, news organizations and Twitter users.”

Read all about it in: Google’s Results Get More Personal With “Search Plus Your World” and follow-up article Search Engines Should Be Like Santa From “Miracle On 34th Street”.

Also on this day

2022: It let advertisers review and delete policy-violating ads across accounts.

2021: Google subtopics ranking was meant to help deliver search results with a greater diversity of content when searching for something broad.

2020: Advertisers could group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.

2020: The company was also starting to make its new on-site search product Microsoft Bing for Commerce available to retailers.

2020: Yelp introduced a new category of consumer alerts intended to flag businesses “that may have received...



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