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Watch out, Google. There’s a new player on the search engine scene.
Sure, you’ve heard this before, but this time it’s serious.
ChatGPT (Generative Pre-trained Transformer) is a large learning model focusing on language.
Using artificial intelligence (AI) and massive amounts of data, it can interact with users in a conversational manner, answering follow-up questions, acknowledging mistakes, rejecting inappropriate requests, and even challenging incorrect premises.
While this OpenAI-developed chatbot isn’t a direct competitor for Google, per se, it is changing the way searches are performed. And this will dramatically alter the shape of search engine optimization.
In this piece, we’ll look at this technology and discuss innovative ways forward-thinking search engine optimizers are already using it to perform their roles.
What Can You Do With ChatGPT?
We’ve only begun tapping into the potential for using machine learning and artificial intelligence in SEO and marketing.
ChatGPT is capable of participating in discussions and answering questions in a manner that’s very close to a human.
It can write essays, fictional stories, poems, and even ad copy – which is enough to make professional writers like me a little worried.
It can be used to create content accurately enough that the New York City Department of...
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