As social media marketing continues to grow in popularity, a question we often get asked by our clients is if posting on social media helps SEO. Should you choose to continue reading on, you will learn the answer to that question and learn more about the impact that posting on social media has on your SEO efforts.
Social Media and Its Effect on SEO
So, does posting on social media help SEO and your organic rankings? In short, the answer is no – however, posting relevant links from your website to social media can help not only boost your brand awareness but can drive traffic to your website as well. In fact, according to a study by Hootsuite and We Are Social, there are currently over 4.2 billion active users on social media worldwide. This represents a significant potential audience for businesses that are active on social media. In short, social media – while it does not have a direct impact on SEO – is a key asset in any digital marketing strategy.
How Social Media Efforts Support SEO
Investing your time in social media efforts while also investing in SEO can have a positive impact on your overall online presence. In fact, social media efforts support SEO in many different ways including:
Social Media Profiles Can Show Up in Search Results
Have you ever done a branded Google search and had social media profiles come up in the results? I know I have! Well, if you have a strong social media presence, your profiles on those platforms may rank well in search results for...
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