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Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one.
Kent confirmed this on Twitter in response to a question about Google’s documentation on how to write high-quality product reviews.
There’s a line in the document that reads:
“Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.”
Does that mean a website is disadvantaged if it only links to one seller?
Kent says yes, linking to only one merchant would put the site at a disadvantage.
A product review page linking to multiple sellers could get a ranking boost if all else were equal.
Yes. If there were two great sites with similarly great content, the one with reviews linking to multiple providers might get a small boost. But more often is the content quality will be different and dominate.
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMibGh0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL2dvb2dsZS1wcm9kdWN0LXJldmlld3MtbGlua2luZy10by1tdWx0aXBsZS1zZWxsZXJzLW1heS1nZXQtYm9vc3QvNDc2MTMxL9IBAA?oc=5
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