SEO is like a vehicle, with multiple moving parts needed to work together to make your website perform optimally. One of the key components to building your domain authority and improve ranking is the quality of your backlinks. However, it has not been a walk in the park for businesses, with two-thirds of digital marketers believing implementing link building outsource to be the most challenging part of SEO.
Since Google brought the Penguin algorithm on board a decade ago and the 2017 Jagger Update targeting manipulative link building, the search engine has implemented many link-related ranking functions. It keeps the specifics of the ranking elements hidden, but the algorithms used have become efficient at “detecting unnatural links at scale and nullifying them.”
For instance, the ‘Link Spam Update’ that began being rolled out on July 26, 2021 and was completed within a month quickly hit sponsored, guest, and affiliate content, with the algorithm targeting link spam that is notorious on these sites. Google also uses Link Graphs to map the internet, show how different sites are connected, identify the topics involved, and weed out spammy sites.
So businesses need quality and relevant backlinks to their website and avoid being penalized for spam links – calling for tons of work, yet you still have a business to run. As such, outsourcing link building has become one of the most in-demand practices for search engine optimization (SEO) this year, with most marketers spending...
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