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Considering the abundance of freelance platforms online, many independent contractors no longer see the need for a website. They would prefer to work on gigs instead. After all, developing and maintaining a personal website is basically unpaid work.
Although building a site sounds tedious, having one also yields several advantages. Don’t dismiss the idea altogether. At least familiarize yourself with the ways your freelancing career would benefit from a personal site before making a decision.
1. Websites Make Your Freelance Business Look Professional
A personal website sets you apart from the competition. Most first-time freelancers can create a Fiverr profile within minutes, but the barriers to entry of starting and maintaining an active website are higher. Not everyone can launch a site from scratch.
For a more professional-looking website, avoid launching templates as is. Millions of webmasters use builders like WordPress or GoDaddy, and most of their layouts tend to look alike. Blindly adopting preset designs will make you look generic.
Only draw inspiration from templates. Ultimately, strive to create unique web pages with original images, persuasive copies, and personalized layouts. Adding just a few new page elements already has a massive impact.
2. Clients Will Find Your Freelance Business Easier if You Have a Website
Your prospects...
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