A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target audiences and competitive factors.
Best practices and audience aspects are generalized and personal to your brand. Conducting a competitor analysis is also critical, as you want to learn from brands already well-positioned in the space you want to be in.
However, there is a risk of going overboard when we play follow the leader, trying to match what the high-ranking competitor sites are doing.
Ignoring competitors or those currently ranking for topics within your target audience will hurt your chances of reaching and surpassing competitors. But focusing on them too much and copying their SEO strategies can have more damaging effects.
You definitely should know what other brands are doing and match up your strategy with what the search engines are “rewarding” those sites for doing well.
Be mindful, though, of the eight dangers of copying another brand’s SEO.
1. Brand confusion
Most companies want to build a distinctive brand image and identity. Whether it is defined best by creative, messaging, or thought leadership, the goal is to be recognized and known for something.
If your idea of building a brand is by copying another brand’s SEO too closely, you will naturally start looking and sounding like them. This leads to a danger of brand confusion and can result in a lack of awareness of your brand.
Even if you are found in Google search...
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