When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week. The goal was the same (if not more) than we’d tell any of our clients: build SEO traffic value, improve our keyword presence in Google search results, and generate leads to assist sales efforts.
And the lessons learned helped shape and improve our SEO content marketing success across client programs and for our own digital marketing endeavors.
My specific writing contributions have grown less frequent over the years, as we have been fortunate enough to scale content marketing across the team and have found colleagues that write much better than I ever could.
Fast forward more than ten years to the present day, and I can’t believe I failed to write a single blog post in 2022. Last year flew by and it was another tremendous year of hard work, growth, and success for our organization.
To kick off 2023, I’m excited and honored to have the first contribution to our blog — and with a big announcement.
We’re starting the new year by sharing the news that KoMarketing is now a Walker Sands company. Walker Sands is a full-service marketing firm focused on accelerating the growth of B2B brands.
A lot has changed since KoMarketing was essentially a six-person team in a small office in Waltham, Massachusetts. We’ve moved to downtown Boston, we’ve seen our share of successes and learning experiences, and we’ve...
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