Google has confirmed that the December 2022 helpful content update is now finished rolling out. The update took 38 days to roll out, starting on December 5, 2022 but was first noticeable on December 6th, and ending on January 12, 2023. Google has posted it was completed today, January 12.
As a reminder, Google’s helpful content update is a sitewide signal. It targets websites with a relatively high amount of unsatisfying or unhelpful content, where the content is first written for search engines.
What was new with this update. The December 2022 helpful content update (aka system) is a global update, impacting all languages and not just the English language. This will help Google’s systems detect more forms of low-quality content created for search engines and primarily not for people.
Google also told us this system was updated with additional signals to help Google identify more content created primarily for search engines versus people.
What to do if you are hit. Google has provided a list of questions you can ask yourself about your content. Read through those questions as we posted over here, and in an unbiased manner, ask yourself if your content is in sync with this update.
Please note if this update has hit you, it can take several months to recover if you do everything right and make changes to your content over time.
More on the helpful content update. Google’s helpful content update specifically targets “content that seems to have been primarily created for...
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