Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.
As an SEO pro, you’ve probably struggled to prove how your efforts impact bottom-line business metrics like customers & revenue.
It’s easy to install Google Analytics and see how many visitors you are getting from organic search, and if you set up Goal Tracking on form submissions, you can even measure the number of leads.
But it’s historically been much harder to get that same attribution data into your CRM and report on metrics like how many new sales opportunities were generated from SEO, how much pipeline, the number of new customers, etc.
Fortunately, we can offer a solution.
Continue reading to learn how you can attribute leads & customers to SEO in your company’s CRM and run reports to prove the value your SEO efforts are generating (and hopefully secure some more budget).
Why You Should Track SEO Efforts With A CRM
Imagine you do SEO for a project management software company.
To generate leads, you do SEO and use paid advertising through Google, Facebook, and similar platforms.
If you were just using Google Analytics to measure visitors and goals, your analytics data would look similar to this:
| SEO | Facebook Ads | Google Ads | |
| Spend | $5,000 | $5,000 | $5,000 |
| Visitors | 200 | 500 | 400 |
| Goals in Google Analytics (Leads) | 30 | 40 | 40 |
If this were your only source of insights – website visitors and leads –...
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