Google Panda becomes a core ranking signals, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
Google Panda becomes a core ranking signal
In 2016, Google Panda became baked into Google’s core ranking algorithm.
Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011, the final confirmed refresh was Panda 4.2, which started rolling out July 18, 2015.
A Google Panda algorithm guide, published on The SEM Post, included several then-new quotes about Panda from Google, attributed to a “Google Spokesperson.” Those included a statement that Panda was now part of Google’s core ranking algorithm:
Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.
Read all about it in Google Panda Is Now Part Of Google’s Core Ranking Signals. And dig deeper into Panda in
And, as we learned at SMX Next in 2022 from Hyung-Jin Kim, the VP of Google Search, Google’s Panda algorithm later evolved into the Coati algorithm.
Also on this day
Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?
2022: It’s the updates Google does not give us huge lead time to prepare for that have impacted rankings the most, like the core, Penguin and Panda updates.
2022: U.S....
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