When Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard.
I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Yet, no major impact was recorded.
Soon after, Google released the October 2022 spam update and that’s when we saw websites using AI content affected, although not as dramatically.
What happened? Let me take a few steps back.
Another vicious Panda attack?
Back in 2011, content farms were a serious problem. Many companies like Demand Media made a fortune by mass-producing low-quality articles.
They created thin content stuffed with all kinds of keyword variations taken from keyword research tools and generated similar articles for each slightly differing version of a popular search query.
Underpaid and often outsourced workers from overseas wrote about topics they had no idea about, often creating gibberish.
Panda was a significant algorithm update that even legitimate blogs were affected. How do I know? My own popular SEO blog also got penalized. I lost most of my major top 10 rankings for phrases like [url seo], [image seo] or [advanced seo] overnight, and haven’t been able to recover them ever since.
Google was under increasing pressure to deal with content farms, especially as the search engine’s then-contender, the now-defunct Blekko, promoted itself as a content farm-free alternative to Google.
Welcome to the future...
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