Today, marketing has evolved to the point where festive campaigns can be undertaken throughout a wide range of industries in an effective manner.
As January arrives, it’s time once again for marketers to begin reviewing their holiday season success. Today, marketing has evolved to the point where festive campaigns can be undertaken throughout a wide range of industries in an effective manner. But how can you build a seasonal campaign that resonates with your audience?
The winter months are populated by businesses seeking to promote special Halloween discounts, Christmas ranges, or one-off Black Friday events–but successful marketers are responsible for far more than simply adding a pumpkin to October advertising campaigns.
So if your seasonal campaigning didn’t draw in as much revenue as you hoped, here are some tips to remember for your next festive campaign. Let’s take a deeper look into how we can win and inspire new customs by embracing the holidays:
Is it worth embracing seasonal marketing?
Yes.
According to Statista data surrounding Valentine’s Day in 2013, the United States spent $244.9 million on seasonal chocolate as a result of seasonal marketing campaigns. Furthermore, the National Retail Federation found that 20% to 40% of yearly sales for small or mid-sized retailers take place during the final two months of the year–firmly highlighting the value of the holiday season.
In addition to this, the available statistics from E-Marketer indicate that US seasonal...
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