We’ve all heard about the dwindling attention span of Internet users. Sure, “snackable” content on TikTok and Instagram is definitely easier to digest. But sometimes you need something a bit more nourishing and substantive than a short caption or a 15-second video.
Enter long-form content. You can generate serious business and SEO benefits with long-form content. In fact, we recommend that firms double down on their commitment to this important type of website content.
When it comes to optimizing for search engines, creating value for your website visitors, and seeding opportunities for conversions, long-form content simply can’t be beat. Long-form content is here to stay.
We’ll define long-form content, dissect why long-form content matters, how to create compelling content that converts, and how to incorporate long-form content into your content strategy.
What is long-form content?
Word count is the obvious determinant here. There’s no magic number that separates a standard blog post from long-form content, but “long” typically means at least 1,000 words in the context of online content.
Format matters, too. Long-form content usually takes the form of a downloadable eBook, a cornerstone article, or a comprehensive guide that lives on your website. It could even be a podcast or a webinar. It’s a deep dive into a complex topic, covering a lot of ground and offering a lot of answers on related topics.
Function is the final key to unlocking the magic of long-form content....
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