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Friday, November 8, 2024

Hong Kong ups its SEO game after Google denies request - The Register

Last updated Friday, January 13, 2023 08:05 ET , Source: NewsService

After several failed attempts to get Google to stop referring people to a protest song when they search for Hong Kong's national anthem, the Special Administrative Region of China has decided to take measures into its own hands by improving its search engine optimization.

The song that appears as the top response to Google searches for Hong Kong's national anthem is "Glory to Hong Kong" – a Cantonese song released in August 2019 during protests against a law that allowed extradition of Hong Kong residents to China. The song champions independence from China and is often sung at demonstrations alongside revolution-themed classic "Do You Hear the People Sing?" from the musical Les Misérables.

The tune's top spot on Google means it was mistaken by organizers as the official song at multiple global sporting events.

Hong Kong's secretary for innovation, technology and industry, professor Sun Dong said on Wednesday that he had met with Google about the matter in November 2022.

"During the meeting, we expressed clearly that the incorrect information resulting from some internet search would not only provide excuses for the wrongdoing by some people with ulterior motives, but also mislead the local and overseas netizens, causing serious damage to our country and the Hong Kong Special Administrative Region (HKSAR)," said Sun. He added that the government had requested Google remove the incorrect information from search results and rank China's national anthem as the query's top...



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