SEO Unfiltered, which frequently features members of Geeky Tech’s own team, aims to dispel myths about digital marketing and give B2B marketing teams advice on how to drive results.
Geeky Tech, a leading tech B2B marketing agency, believes that if you want something done right, do it yourself.
The business applies this philosophy to the services it provides to clients. It has built a team of experts that work on clients’ SEO and marketing without having to rely on outsourced services. At the same time, it also demonstrates this in the educational resources it provides to potential clients.
As part of this effort, the agency offers a monthly podcast—SEO Unfiltered—that aims to demystify the world of search engine optimisation (SEO).
The business claims there are several myths about digital marketing. Some of these are harmless, or a result of outdated practices. Others, whilst not harmful, may lead companies to spend money on fixing issues that may not be actual problems.
However, certain practices could lead to websites being penalised by search engines, claims the agency. These might have been acceptable some years ago, but are not considered legitimate today, the agency explains.
The podcast, hosted by Genny Methot, the content lead, is designed to educate digital marketers on the best ways to drive results, explains the agency.
The topics range from broad discussions about how a business can take over its own digital marketing to detailed discourses on why paid ads are...
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