The marketing world is moving, and we see more changes in that field. Companies are struggling with competition and find it hard to attract new clients while keeping trust in exciting ones. Being a marketer of any experience level, following trends and adjusting to changes could be a difficult task today. However, succeeding in this challenging market requires a sense of relevance with your audience and constant adaptation.
Since changes are going to happen and more things should be considered in 2023, we created this guide. It will showcase the most vital marketing strategies teams should know to succeed in 2023. It is vital to note that you don’t always need to follow all trends – adjust them to your business and give them a try before investing in them.
Social Media as a Customer Service Tool
Although using social media as a customer service tool isn’t new, the trend is going to reach new heights in 2023. However, it is quite a tricky process that requires knowledge and time. On top of that, over a quarter of marketers use direct messages (DM’s) to provide outstanding customer support, where 15% of marketers are going to try it for the first time in 2023.
This trend is growing in popularity alongside social media platforms like Instagram and Facebook, expanding their e-commerce capabilities. As a result, offering customer service utilising these social media platforms will become even more vital.
It is vital to note that customers now want to communicate with brands...
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