After a long slow, and paused rollout, Google has said that both the December 2022 helpful content update and December 2022 link spam update are now both done rolling out. Google said both completed rolling out on Thursday, January 12, 2023.
The December 2022 helpful content update started on December 5, 2022, and was completed rolling out about 38 days afterward.
While the December 2022 link spam update started on December 14, 2022, and was completed 29 days later.
Both these updates should have been done rolling out after 14 days, so it took a lot longer.
The two updates were delayed in its finish date because they ran into the holidays. Google said there was a security issue with completing them on the holidays, so they took a pause. We saw movement from these updates around December 18th and 19th and then some big turbulence days before Christmas, and then things calmed down a lot. We then also saw some fluctuations on December 26th, again on January 3rd to 5th, and then again on January 10th and 11th.
December 2022 Google Helpful Content Update Quick Facts
Here are the most important things that we know right now in short form:
- Name: Google helpful content update
- Launch Date: It began to rollout on December 5th but not so noticeable until December 6th
- Completion Date: January 12, 2023, 38 days later
- Rollout: It will take about two weeks to fully roll out (it took much longer)
- Targets: It looks at content that was created to rank well in search over help humans ...
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