Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.
There are a lot of dynamics that impact what appears on Google’s search engine results pages (SERPs).
In the current way that Google describes search results, SERPs can include text results, visual results, rich elements, exploration features, and more.
The larger the space and more real estate you can own in the SERPs, the better your chances of gaining the clicks and website traffic that you want from your target audience.
An important and often overlooked aspect of the SERPs, and your opportunity to gain visibility, is through sitelinks.
What Are Sitelinks?
Sitelinks are additional links or navigational elements for a specific website or domain that appear with a text result or ad result in the SERP.
More broadly, they are navigational in nature and allow searchers to see more of the ways they can click into your site.
In the current era of context-focused SEO and the emphasis on user engagement and experience (which I fully embrace and agree with), sitelinks are great ways to not just own real estate, but also to get important clicks and have users stick when they land on your site.
In organic search, Google’s algorithm only shows sitelinks for pages it deems relevant and useful to the user.
One of the benefits of sitelinks is that they can improve click-through rates (CTRs), as they increase the amount of...
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