Sustainability was top of mind for Travis Senter long before it became a buzzword in the tech industry.
For the past 60 years, Senter's family has raised corn, cotton, soybeans and rice on 20,000 acres in northeast Arkansas. Each year, he said, his family tries to do things a little better with a little less. The focus is always on improving the land and making sure it can continue to produce for generations to come.
"Everybody talks about sustainability like it's this new thing," Senter said in an interview at CES. "We've been doing it forever. Farmers everywhere do what we do. If you don't, you don't survive."
Sustainability was most definitely a buzzword at CES this year, with everyone from the largest tech giants to the smallest startups touting the related benefits of their products. The heightened frequency of extreme weather events -- from flooding in Pakistan to wildfires in Calfornia -- has turned up the awareness of the effects of the climate crisis. As a result, companies throughout the show embraced sustainability, whether dropping a line in a keynote about the use of recycled plastic or showing off systems meant to make your home more efficient.
Sustainability bandwagon
Companies were quick to point out their efforts. Samsung and Patagonia, which have previously partnered on environmental efforts, announced the creation of a washing machine that filters out the microplastics from shampoos and other consumer products.
Meanwhile, Schneider Electric debuted its...
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